Prizes
Main Award (1 artist)
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£200 cash prize from Artflow Studio
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Free participation in a future Artflow Studio group show
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Free exhibition slot with The Hechyeomoyeo
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Exclusive interview in The JustArt Newspaper Club
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Exclusive feature with IOAEA (Insights of an Eco Artist)
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Social media spotlight on HelloArt platforms
Emerging Artist Award (10 artists)
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Participation in Artflow Studio online exhibition
JustArt Spotlight Award (2 artists)
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Exclusive interview in The JustArt Newspaper Club
How to Apply
Rules
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Open to artists 18+ worldwide
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All media welcome: painting, sculpture, photography, video, installation, etc.
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Video works ≤ 8 minutes
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AI-generated works not eligible (unless partially used and disclosed)
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One artwork per artist
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Submission: Free
Submission DDL： 10.02.2026
What is Artflow Prize
The Artflow Prize is a biannual award that supports emerging artists by offering international exposure and opportunities to showcase their work.
The prize includes a £200 cash award and collaborations with Artflow Studio and partners — JustArt Collective, The Hechyeomoyeo, HelloArt, and IOAEA (Insights of an Eco Artist).
Our mission is to encourage artistic creation and remind emerging artists that we are here to support them.
Submission is free.
A panel of judges will select one main award winner and ten emerging artists for an online exhibition hosted by Artflow Studio and JustArt Collective.
Additionally, JustArt Collective will feature two artists in The JustArt Newspaper Club interview series, offering further visibility within the international art community.
Artflow Studio is an independent curatorial team based in London, dedicated to developing contemporary art projects with an international perspective. Artflow Studio provides artists with exhibition platforms, media promotion, and more—helping their work reach broader and more impactful audiences.
Justart Collective is a dynamic group of artists and curators united by a shared passion for the arts. Originally founded in Hong Kong, the collective is now actively engaged in the UK. Throughout our creative journey, we have recognized the vital role of community within the art world. Our mission is to bring together everyone involved in JustArt projects to form a vibrant new community.
The Hechyeomoyeo is an international art collective that began in South Korea. Our community is inclusive and includes artists from South Korea, the United States, France, Thailand, and many other countries. We are an inclusive group that does not discriminate based on age, race, gender, sexual identity, or artistic experience. Our artists come from all walks of life and we include everyone from first-time exhibitors to professional artists that are internationally recognized. Our goal is to connect people through art, and EVERYONE is invited.
HelloArt is an innovative platform that celebrates Asian creativity and cross-cultural exchange through curated art markets, workshops, and community events across the UK. Founded in 2022, HelloArt provides emerging and underrepresented artists with opportunities to showcase their work, connect with audiences, and gain financial independence. Our events combine art, crafts, design, and performance, attracting a broad audience of locals and international visitors.
IOAEA (Insights of an Eco Artist) was created in 2021, from my desire as an artist and writer to create a haven for artists who dealt with social, political, and ecological issues, especially emergent voices. A space where artists could engage in critical dialogue and talk about their work without any restrictions. This project is led by me, Joana Alarcão, and it started as an archival space for those voices, with podcasts, interviews, and reviews, but now it has also become a collaborative space, where artists can come together and cooperatively address critical global challenges through their art. We do this by hosting live talks, online residencies, and virtual exhibitions, where people from all around the world can meet and evolve their practice together.
How We Select
Our Judging Panel
Hongqian Zhang (Founder of Artflow Sudio)
Hongqian Zhang, an independent curator and cultural producer, Founder & Curator of ArtFlow Studio Ltd. She's also loved for her commitment to identity chemistry experimentation and cross-cultural communication, as well as art ecology sustainability. She has developed exhibitions, publications and artist development projects to generate new contexts for emerging and under-recognized artists. She sees curation as more than the organization of exhibitions but also a means of creating infrastructures of care that will allow artists and their practices to flourish in our emerging social conditions. Her curating is based on curation as mediation and dialogue: cross-cultural cutting edge- points of view, plural narrations emerge. Her shows have a kind of specific thematic architecture, a narrative space that brings one into liminal zones connecting identity, appearance, and truth. She is fiercely committed to advancing Asian women artists and cross-cultural practitioners, who make invaluable contributions to the discipline, but can be absent from its center.
Jenny Ping Lam Lin (Founder of JustArt Collective)
Jenny Ping Lam Lin is a Hong Kong and UK-based visual artist, curator, and art critic, and the founder of JustArt Collective, specialising in exhibition curation and project development. Holding a Master’s degree in Art Gallery and Museum Studies, she has produced and managed diverse exhibitions that enhance audience engagement and promote cultural diversity.
Her curatorial practice spans collaborations with galleries including ISOLART Gallery and ArtFlow Studio, where she has contributed to innovative projects aligning with contemporary artistic expressions. Alongside curating, Jenny is active as an art writer, offering critical perspectives on emerging artists and cross-cultural dialogues. Her dual presence in Hong Kong and the UK positions her as a vital bridge between Asian and international art scenes.
Neil Wheelock Deforest Smith (Visual Artists and Organizer of 헤쳐모여)
Neil Wheelock Deforest Smith is an artist in Asia. Though American, he began his art career when someone discovered him drawing on Korean traditional paper and using copy machines to make art in Seoul. Since 2023 his artwork has been in Seoul, Tokyo, Yogyakarta, Bangkok, Bristol,and Busan. His work has been in gallery shows alongside Ai WeiWei, Lee Ufan, Kingscribbler, Anish Kapoor, and Peter Leon.His creative focus is centered on intuitive and spontaneous pictorial storytelling, an exploration of mediums and their effect on content, and found materials, earning his artwork the label of “쓰레기 예술” or “garbage art” in Korea. He is also a founding member of 헤쳐모여 - an Asia-based art collective which hosts inclusive, community building exhibitions and events.
Ying Gao, Anita (Founder and Creative Director of HelloArt)
Ying Gao is the founder of HelloArt, an Edinburgh-based creative platform connecting Asian and UK artists through art markets, exhibitions, and cultural exchange programmes.
With a background in communication and cross-cultural event production, Ying has developed HelloArt from a small local initiative into a recognised multicultural brand with events across Edinburgh, Glasgow, Aberdeen, and the Lake District.
She has extensive experience in community building, creative marketing, and artist collaborations, and is passionate about promoting inclusivity and diversity in the arts. Her leadership bridges East and West through innovative and accessible cultural experiences.
Joana Alarcão (Founder/ Editor /Creative Director of Insights of an Eco Artist)
Joana Alarcão is a transdisciplinary eco-artist, art journalist, creative director, curator, and researcher based in Portugal. She is passionately dedicated to merging art with social and environmental justice. Joana earned her Master's in Art and Ecology from the Burren College of Art in Ireland, alongside a Bachelor's degree in Sculpture from the Faculty of Fine Arts. Furthermore, she has completed several independent courses in transdisciplinary curatorial studies and journalism for social change.
With over 4 years of experience as an art writer and cultural journalist, Joana has contributed extensively to art magazines and NGOs, developing a distinctive voice in contemporary art criticism and eco-art discourse. Her writing practice has involved interviewing and profiling thousands of artists throughout her career, building a comprehensive understanding of diverse creative processes and contemporary art movements. This extensive background in art journalism preceded and informed her founding of IOAEA (Insights of an Eco Artist) in 2021, where she continues to amplify artists' voices and perspectives.
Artflow Studio is an independent curatorial team based in London, dedicated to developing contemporary art projects with an international perspective. Artflow Studio provides artists with exhibition platforms, media promotion, and more—helping their work reach broader and more impactful audiences.
Justart Collective is a dynamic group of artists and curators united by a shared passion for the arts. Originally founded in Hong Kong, the collective is now actively engaged in the UK. Throughout our creative journey, we have recognized the vital role of community within the art world. Our mission is to bring together everyone involved in JustArt projects to form a vibrant new community.
The Hechyeomoyeo is an international art collective that began in South Korea. Our community is inclusive and includes artists from South Korea, the United States, France, Thailand, and many other countries. We are an inclusive group that does not discriminate based on age, race, gender, sexual identity, or artistic experience. Our artists come from all walks of life and we include everyone from first-time exhibitors to professional artists that are internationally recognized. Our goal is to connect people through art, and EVERYONE is invited.
HelloArt is an innovative platform that celebrates Asian creativity and cross-cultural exchange through curated art markets, workshops, and community events across the UK. Founded in 2022, HelloArt provides emerging and underrepresented artists with opportunities to showcase their work, connect with audiences, and gain financial independence. Our events combine art, crafts, design, and performance, attracting a broad audience of locals and international visitors.
IOAEA (Insights of an Eco Artist) was created in 2021, from my desire as an artist and writer to create a haven for artists who dealt with social, political, and ecological issues, especially emergent voices. A space where artists could engage in critical dialogue and talk about their work without any restrictions. This project is led by me, Joana Alarcão, and it started as an archival space for those voices, with podcasts, interviews, and reviews, but now it has also become a collaborative space, where artists can come together and cooperatively address critical global challenges through their art. We do this by hosting live talks, online residencies, and virtual exhibitions, where people from all around the world can meet and evolve their practice together.
Ying Gao, Anita (Founder and Creative Director of HelloArt)
Ying Gao is the founder of HelloArt, an Edinburgh-based creative platform connecting Asian and UK artists through art markets, exhibitions, and cultural exchange programmes.
With a background in communication and cross-cultural event production, Ying has developed HelloArt from a small local initiative into a recognised multicultural brand with events across Edinburgh, Glasgow, Aberdeen, and the Lake District.
She has extensive experience in community building, creative marketing, and artist collaborations, and is passionate about promoting inclusivity and diversity in the arts. Her leadership bridges East and West through innovative and accessible cultural experiences.
Neil Wheelock Deforest Smith (Visual Artists and Organizer of 헤쳐모여)
Neil Wheelock Deforest Smith is an artist in Asia. Though American, he began his art career when someone discovered him drawing on Korean traditional paper and using copy machines to make art in Seoul. Since 2023 his artwork has been in Seoul, Tokyo, Yogyakarta, Bangkok, Bristol,and Busan. His work has been in gallery shows alongside Ai WeiWei, Lee Ufan, Kingscribbler, Anish Kapoor, and Peter Leon.His creative focus is centered on intuitive and spontaneous pictorial storytelling, an exploration of mediums and their effect on content, and found materials, earning his artwork the label of “쓰레기 예술” or “garbage art” in Korea. He is also a founding member of 헤쳐모여 - an Asia-based art collective which hosts inclusive, community building exhibitions and events.
Jenny Ping Lam Lin (Founder of JustArt Collective)
Jenny Ping Lam Lin is a Hong Kong and UK-based visual artist, curator, and art critic, and the founder of JustArt Collective, specialising in exhibition curation and project development. Holding a Master’s degree in Art Gallery and Museum Studies, she has produced and managed diverse exhibitions that enhance audience engagement and promote cultural diversity.
Her curatorial practice spans collaborations with galleries including ISOLART Gallery and ArtFlow Studio, where she has contributed to innovative projects aligning with contemporary artistic expressions. Alongside curating, Jenny is active as an art writer, offering critical perspectives on emerging artists and cross-cultural dialogues. Her dual presence in Hong Kong and the UK positions her as a vital bridge between Asian and international art scenes.
Hongqian Zhang (Founder of Artflow Sudio)
Hongqian Zhang, an independent curator and cultural producer, Founder & Curator of ArtFlow Studio Ltd. She's also loved for her commitment to identity chemistry experimentation and cross-cultural communication, as well as art ecology sustainability. She has developed exhibitions, publications and artist development projects to generate new contexts for emerging and under-recognized artists. She sees curation as more than the organization of exhibitions but also a means of creating infrastructures of care that will allow artists and their practices to flourish in our emerging social conditions. Her curating is based on curation as mediation and dialogue: cross-cultural cutting edge- points of view, plural narrations emerge. Her shows have a kind of specific thematic architecture, a narrative space that brings one into liminal zones connecting identity, appearance, and truth. She is fiercely committed to advancing Asian women artists and cross-cultural practitioners, who make invaluable contributions to the discipline, but can be absent from its center.
Our Judging Panel
Joana Alarcão (Founder/ Editor /Creative Director of Insights of an Eco Artist)
Joana Alarcão is a transdisciplinary eco-artist, art journalist, creative director, curator, and researcher based in Portugal. She is passionately dedicated to merging art with social and environmental justice. Joana earned her Master's in Art and Ecology from the Burren College of Art in Ireland, alongside a Bachelor's degree in Sculpture from the Faculty of Fine Arts. Furthermore, she has completed several independent courses in transdisciplinary curatorial studies and journalism for social change.
With over 4 years of experience as an art writer and cultural journalist, Joana has contributed extensively to art magazines and NGOs, developing a distinctive voice in contemporary art criticism and eco-art discourse. Her writing practice has involved interviewing and profiling thousands of artists throughout her career, building a comprehensive understanding of diverse creative processes and contemporary art movements. This extensive background in art journalism preceded and informed her founding of IOAEA (Insights of an Eco Artist) in 2021, where she continues to amplify artists' voices and perspectives.